Zalando v Commission — challenge to VLOP designation
The first judgment on a DSA designation. Zalando argued its own retail customers should not count towards the 45 million threshold; the Court disagreed.
Zalando brought the first annulment action against a designation decision. Its argument went to the heart of how Article 33 counts: the DSA applies to intermediary services, and in its own-retail business Zalando is not an intermediary at all. Counting those customers towards average monthly active recipients, it said, inflated the figure past a threshold it would not otherwise have crossed.
The General Court dismissed the action on 3 September 2025. The decisive problem was evidential rather than conceptual — Zalando could not effectively separate users who had been exposed to third-party seller content from those who had not, on a service where both offerings sit in one interface.
The judgment affirmed the Commission’s use of average monthly active recipients as the designation metric, which is why it matters well beyond Zalando. It is the reason the split figures reported at designation — retail and third-party counted separately — exist in the record at all.
Zalando has appealed to the Court of Justice in Case C-724/25 P, filed on 13 November 2025.